Creative leader with over 20 years of experience in graphic design, brand building & strategic marketing across retail, consumer goods and e-commerce.
Creative leader in graphic design, brand building, and strategic marketing across retail, consumer goods, and e-commerce. Skilled at leading design teams, mentoring talent and delivering multi-channel campaigns that enhance brand identity and drive results. Passionate about creating meaningful brand experiences through packaging, retail environments and digital design.
Delivering impactful campaigns across retail, consumer goods and ecommerce
Mentoring creative teams and championing a culture of design excellence
Ever since I was little, I've been drawing—on paper, napkins, envelopes, anything I could find. As I grew older, I began exploring paint, collage, mixed media and eventually digital art. The first time I heard the term "graphic design" was in high school, when a fellow art student mentioned that both of his parents were graphic designers. I thought, "Hey, I could totally do that!" From that moment I knew what I wanted to pursue.
Fast forward: I earned my bachelor's degree in graphic design and began my professional journey.
Today, I bring over 20 years of experience in art direction, branding, and graphic design. My work spans a wide range of industries and projects—from packaging & marketing collateral to retail environments and out-of-home advertising.
Senior Creative Manager at Sally Beauty (2023–Present)
Founder & Freelance Art Director of September Branding (2020–Present)
Brand and Graphic Designer II at Veritiv (2015–2020)
Graphic Designer at Pier 1 Imports (2009–2015)
Bachelor of Fine Arts, Communication Design
University of Texas at Arlington
Creative Direction · Brand Strategy & Development · Packaging & Retail Design · Omnichannel Marketing · Campaign Development · Team Leadership & Mentorship · Cross-Functional Collaboration · Presentation Design · Vendor & Budget Management · Photography & Art Direction · Project Management · Print & Digital Production