Hi, I'm Jerilyn Gover

Creative leader with over 20 years of experience in graphic design, brand building & strategic marketing across retail, consumer goods and e-commerce.

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About Me

Creative leader in graphic design, brand building, and strategic marketing across retail, consumer goods, and e-commerce. Skilled at leading design teams, mentoring talent and delivering multi-channel campaigns that enhance brand identity and drive results. Passionate about creating meaningful brand experiences through packaging, retail environments and digital design.

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Design & Art Direction

Delivering impactful campaigns across retail, consumer goods and ecommerce

Leadership Icon

Creative Leadership

Mentoring creative teams and championing a culture of design excellence

My Story

Ever since I was little, I've been drawing—on paper, napkins, envelopes, anything I could find. As I grew older, I began exploring paint, collage, mixed media and eventually digital art. The first time I heard the term "graphic design" was in high school, when a fellow art student mentioned that both of his parents were graphic designers. I thought, "Hey, I could totally do that!" From that moment I knew what I wanted to pursue.

Fast forward: I earned my bachelor's degree in graphic design and began my professional journey.

Today, I bring over 20 years of experience in art direction, branding, and graphic design. My work spans a wide range of industries and projects—from packaging & marketing collateral to retail environments and out-of-home advertising.

Experience

Senior Creative Manager at Sally Beauty (2023–Present)
Founder & Freelance Art Director of September Branding (2020–Present)
Brand and Graphic Designer II at Veritiv (2015–2020)
Graphic Designer at Pier 1 Imports (2009–2015)

Education

Bachelor of Fine Arts, Communication Design
University of Texas at Arlington


Skills & Expertise

Creative Direction · Brand Strategy & Development · Packaging & Retail Design · Omnichannel Marketing · Campaign Development · Team Leadership & Mentorship · Cross-Functional Collaboration · Presentation Design · Vendor & Budget Management · Photography & Art Direction · Project Management · Print & Digital Production

Technologies I Work With

Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Adobe Dimension
Adobe XD
Adobe Dreamweaver
Adobe Premier
Figma
Keyshot
Microsoft Office

Featured Projects

Sally Brand Refresh Store Redesign

Direct creative strategy for a large-scale retail store redesign in partnership with leading branding and environmental design agencies.

Joanna Czech Redesign

Joanna Czech Packaging Redesign

A collaborative project with packaging engineers and industrial designers to redesign Joanna Czech brand facial massager.

Professional Work
Packaging
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Store Signs & POP Display
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Direct Mail & Print Collateral
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Out of Home
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Logos & Branding
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Illustration
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Get In Touch

Have a project in mind or want to collaborate? I'd love to hear from you. Let's create something amazing together.

Contact Information

Email
4leafgovers@sbcglobal.net
Phone
(817) 683-3268
Location
Greater Dallas/Fort Worth area

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